Benefits of Developing a Coaching Culture in Organisations

by | Aug 23, 2018 | Blog |

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“People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.” – Mary Kay Ash

In today’s fast-paced and continuously evolving business world, it is the human assets and not the fixed or tangible assets that make an organisation outshine its competitors. In spite of their importance, most companies still struggle in the area of developing and engaging these valuable assets. In fact, in a survey conducted amongst company employees, 83% say they are currently looking for a new job or are planning on looking for a new job. Data gathered from research on current industry trends has proven that developing a coaching culture in the workplace is the most effective way of empowering and engaging the leadership and workforce of an organisation.

Developing a coaching culture in your organisation can bring immediate and long-term benefits to individuals, teams, and organisations. Here are some of them:

For the individual:
– Observable behavioural change
– Performance improvement
– Achieving a specified goal
– Improve job satisfaction

For the Team:
– Increased employee engagement
– Retention of talented staff
– Better working relationships within the team
– Less conflict
– More cooperation and collaboration

For the Organisation
– Increase in revenue
– Increase in sales
– Increase in new client numbers
– Decreased employee turnover

Here are some strategies that can help you attain these benefits and inculcate a coaching culture in your organisation:

1.) Establish clear goals, set the rules and clarify expectations on the coaching culture program.
2.) Engage professional external coaches. Consider not only their experience but also their commitment to the development of the company as a whole.
3.) Train senior leaders and managers in coaching skills within a formal leadership development strategy.
4.) Align principles of coaching with current HR policies and processes.
5.) Evaluate the program: assess its impact, measure the results and identify the benefits.

Having a common culture facilitates leadership coaching and connects everyone in the organisation. Organisations with a strong coaching culture act as a single body and behave corporately. Their corporate strategy is defined by coaching relationships rather than by individual interactions. Leaders who coach their direct reports benefit not only the individual and team, but also the organisation as a whole.

Learn more on how to develop a coaching through contacting the Australian Institute of Professional Coaches on 1300 309 360 or by emailing . We look forward to speaking with you soon.